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Leadership Labs: Trail Development Process

Leadership Labs: Trail Development Process

Building Community-Driven Trails

Building great trails requires more than just digging in the dirt. It demands a proven process that unites communities, secures resources, and ensures lasting results. In this webinar, IMBA experts will guide you through an overview of the seven critical steps of the Trail Development Process, from initial access and community engagement to long-term stewardship. You will learn about the benefits of a structured process, how to secure land access and funding, and effective community engagement strategies. We'll conclude by looking at a real-world case study to show how these steps come together to create successful and sustainable trails, providing you with a starting point for your own projects.

Learning Objectives:

  • Explain the purpose and value of a structured trail development process for ensuring long-term project success.
  • Identify the seven key steps of IMBA's Trail Development Process.
  • Recognize the key considerations and challenges associated with each step of the process as demonstrated in a real-world case study.


Presented by: 
Mary Monroe Brown - IMBA EVP of Advocacy and Engagement

Mary Monroe Brown is an esteemed outdoor industry executive with a dynamic career shaped by her unwavering passion for the outdoors and her ability to forge connections across communities, businesses, nonprofits and internal teams to drive meaningful change. With a diverse background spanning strategic marketing, public relations, advocacy, and nonprofit leadership, Mary has left an indelible mark on the outdoor recreation landscape. Mary innovates programmatic and advocacy efforts as part of IMBA's Executive Leadership Team.

Event/Program Contact
Joanna Fetherolf, IMBA's Education Manager

Joanna grew up in Pennsylvania where she spent most of her childhood on horseback. In college, she traded in her horse for a bike and has been pedaling ever since. She loves the fun and adventure of Mountain Biking, blending the physical power with mental toughness. Joanna has spent her nearly…

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